Top 5 Reasons Why Social Media Is So Important

Social media is ever present in our everyday life. It is growing more every day and there is no foreseeable stopping point. It is so important that your business take part in social media to strive, thrive and simply put, to survive.

 

There is 2.2 billion, that’s right BILLION, monthly active users on Facebook. That is where your people that you want buying, loving, enjoying your business, that is where they live, that’s where they are. According to a NM Incite study, consumers are 71% more likely to recommend a brand when they have a positive experience with it on social media.

Whether your business is small or large, here is some other things to consider on why Social Media is an integral part to your business:

1. Social Media boosts your brand awareness. Have you ever been on Facebook or Instagram and discovered a brand and then bought from that company because you loved there items so much. This is exactly what social media does. It helps to make online users aware of your business.
2. Social Media increases your inbound traffic. HELLO SALES! Having great content can help with direct clicks to your website. The more people on your website the more potential sales that could be awaiting for you.
3. Social Media helps to get you more profitable customers. You can create loyal die-hard customers because of the targeting audience capabilities that social media gives you at your finger tips. Also, it can help to diversify your customer base too, especially if you are a niche brand, but this means you might need to be on more than one platform to get other audiences. There are different users on LinkedIn versus Instagram.
4. Social Media expands your SEO. Having content on multiple social media channels allows for better search engine optimization. There is a better chance your brand will be found because you have multiple places your business is on the internet that is not just your website.
5. Social Media helps to connect with customers instantly. We are in the day in age where people want their questions answered FAST. People don’t want to call or even go into stores anymore. They want and need to be able to connect over their phones. Customers are sliding into those DMs to ask questions, learn more and place orders.

If all this does not convince you how important social media is, then let’s chat.  I don’t want you missing out on your business reaching it’s full potential of success. Social Media for your business is so important and it seems like a daunting task. There is a lot going on in the Social Media world, but Social Graces can help with that.

 

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