7 Instagram Tips to Building the Best Instagram

In this social media era, it is so important to keep up with Instagram, whether you are a business building a company brand, or a blogger building your personal brand. In 2018, Instagram grew to over 1 billion users, making it one of the biggest platforms for social media marketing. According to an article produced by Business Insider, 72% of Instagram users say that they have purchased a product that they saw on the app. Keeping yourself or your business in front of Instagram users on a daily basis is so important to growing your brand, and we’re here to show you how with 7 easy tips!

Tip #1: Post Often

It seems simple, but in order to create consistent engagement with your followers, it is important to post often. Aim to get in front of your followers by posting around 1-2 times a day!

Tip #2: Schedule Your Posts

Posting 1-2 times a day on Instagram may get lost in the mix of many other tasks to complete throughout the day. Using a social media scheduling site, such as Later.com, will make consistent posting much easier. These websites allow you to plan out your posts weeks in advance and will automatically post them at the time that you schedule them for.

Tip #3: Use Hashtags

In an article posted by Mention.com, they found that 66% of Instagram posts include hashtags. By including hashtags, you make your content more discoverable and you also help to categorize your content for your audience. It is important to note, however, that you should be using hashtags that are relevant to your content, not just hashtags with the most posts!

Tip #4: Post at Peak Times for Your Audience

By utilizing your Instagram insights feature, you are able to see what days and times your audience is the most active. Posting during these times will allow you to get in front of the maximum number of people and create the opportunity for maximum engagement with your post.

Tip #5: Stay Active

Outreach engagement with other profiles is a key to keeping your profile active. A great place to start is by scrolling through the posts under a hashtag that you use frequently and liking and commenting on those posts. Blocking out 30 minutes to an hour specifically for outreach engagement can result in large benefits for your page!

Tip #6: Utilize the Story Feature

Instagram stories are yet another way to stay active with your followers. Use the poll or questions feature to get to know your followers better or promote your new post by directing followers to your page. Another great way to use stories is to post simple tips and tricks for your followers. For example, if you own a jewelry company, you could post pictures to your story showing followers how they could style their pieces!

Tip #7: Show Who You Are

Make sure your Instagram profile clearly states who you are and what you do. On a company Instagram, don’t leave your followers wondering what products or services your business provides. When sharing quotes or graphics, make sure the content is relevant to your brand!

Getting overwhelmed by the buzz of social media? We help businesses with content creation, blog writing, email campaigns, collaboration management, outreach engagement and more! If you need help learning the social graces of the social media world, check us out at socialgracesaz.com or send us an email at hello@socialgracesaz.com!